Optimize Google Ads only after your tracking tells the truth.
Growth OS audits your conversion setup every night, then proposes Google Ads changes you approve with one click. As applying rolls out during early access, every applied change runs under a spend ceiling, is read back from Google to confirm it landed, and comes with a written undo step.
Free during early access. No credit card. Connect Google Ads and see your first findings the same day.
Most optimization tools trust your conversion data. That's the problem.
If GA4 counts scrolls, page views or form starts as key events, Smart Bidding learns to buy more of them. Every recommendation built on top of that data inherits the error. Growth OS checks the measurement layer before it touches bids, budgets or keywords.
Inflated key events
Flags engagement events marked as conversions, and conversion rates that are not physically plausible.
Wasted search terms
Finds queries that spend without converting and proposes negative keywords at the right level.
Spend without results
Surfaces campaigns and budgets that keep spending with no measured outcome, with the evidence attached.
Tag health
Reads your GTM container and GA4 property to spot missing or broken measurement. Read-only — we never publish containers.
What the first finding looks like
Illustrative example with fictional data. Every card shows the evidence behind it and what approving it would change.
Your conversion count may be summing multiple events
4 key events (form_start, form_submit, generate_lead, thank_you_view) fire for the same form. GA4 adds them together, so one lead can be counted up to four times — and Smart Bidding learns from that number.
How it works
No onboarding call required. Everything runs asynchronously.
Create an account, connect Google
Sign up with your work email, then connect Google Ads, GA4, Search Console and Tag Manager (read-only). Disconnect anytime.
First audit right away
The first audit runs shortly after you connect. After that, every night: measurement first, then optimization opportunities.
One card per decision
Each recommendation shows its evidence and expected effect. Risky changes are labeled. You approve, edit or dismiss.
Read back from Google
After a change is applied, Growth OS reads it back from the Google Ads API and records whether it actually landed.
Built so a bad suggestion can't become a bad day.
Growth OS proposes; you decide. There is no autonomous mode.
Your approval, every time
Nothing changes in your account until a person approves it.
Daily spend ceiling
Changes that could raise spend are refused once the ceiling is reached. Changes that reduce spend always pass. During early access your GetBerq team sets the ceiling with you.
Emergency brake
Execution can be stopped at account, site or operation level — including in the middle of a running batch. During early access, ask your GetBerq team to pull it.
Proof, not a status flag
"Applied" means we read the new value back from Google. If it doesn't match, you see that too.
Where Growth OS fits
Honest positioning: if you want a mature rules engine or fully autonomous bidding, other tools are a better fit today.
| Growth OS | Recommendation tools | Autonomous agents | |
|---|---|---|---|
| Checks tracking before optimizing | Yes, every night | Usually not | Usually not |
| Who makes the change | You approve, we apply | You approve, tool applies | The agent |
| Verifies the change landed | Reads it back from Google | Varies | Change log |
| Spend ceiling and brake | Built in | Varies | Varies |
| Platforms | Google Ads, GA4, GSC, GTM | Often multi-network | Often multi-network |
Free during early access
Growth OS is in early access for agencies and in-house teams that run Google Ads.
- No credit card to start
- Paid plans come later, from $49/month per Google Ads account — you'll see the price and accept it before anything is charged
- Fully async support — email only, no scheduled calls
Running many accounts or want to be a design partner? Email us instead:
Apply by emailFAQ
Do I need a credit card?
No. Early access is free. When paid plans start, nothing is charged until you choose a plan.
Does Growth OS change my account automatically?
No. Every change requires your approval. Growth OS only proposes.
Which permissions do you ask for?
Google Ads (to read performance and apply changes you approve), Google Analytics (to read reports and check key-event configuration), Search Console (read-only) and Tag Manager (read-only). See our Privacy Policy for exactly how each is used.
Do you publish Google Tag Manager containers?
No. Tag Manager access is read-only.
Can I disconnect?
Yes, at any time from inside the app or from your Google Account permissions page. Disconnecting revokes our access with Google. You can also ask us to delete your data.
What about Meta and other networks?
Google is our focus for now. Other networks will come after the Google side is solid.